A single tube fare from Sloane Square to New Cross costs £3.50 now. The daily cap is £8.90. Journey time 45 minutes. Add a further 15 minutes each end for walking from my flat to the tube, and from the tube to Pace Van Hire, it is £3.50 for over an hour on a rush hour tube in summer.
When the tube fares were put up in summer, I found myself thinking: Saddiq is putting money in the pockets of Lime and Forest bikes.
I had some admin to do though so I considered an Uber. I lined up the journey. £29.99 for half an hour. I was tired. I clicked yes. 3 minutes into my wait time it told me I could have an Uber immediately for £37.99. “No thank you”, I said. 7 minutes into my wait time it was still ticking and refreshing the pick-up time, whilst telling me that there were loads of drivers in my area. Uber have gone like the download streaming models where you either pay or wait. I did neither. I was muzzy so I hadn’t thought about it but Brian said “Just get a Lime Bike.” I had momentarily forgotten that we are in 2025 and the things exist. It was the best idea.
Lime and Forest, this summer, are the best ways to navigate this city bar none. Bike was right outside my flat, it took me half an hour to get to the van hire, it did all the pedalling for me I just had to navigate.
This will change. Witness uber.
When I first started this blog I was in LA and Uber was at war with Lyft, and you could get a pool across town for a few bucks so long as you didn’t mind sharing a lot. In London Uber was trying to tank out the black cabs, so they were cheap as chips but also somehow everywhere as they were incentivising new drivers. You always end up with an atrocious driver who hates you, but the new standard with Uber is that your terrible driver costs pretty much the same as a black cab, and what you save you lose in waiting unless you bump up the fare to black cab prices as it will suggest periodically.
Lime bikes are owned by uber, and yeah sure in the end they’re a business. Right now they’re in the “Get people used to and happy with using us. Make them love us. Check they love us” phase of the business plan. I can guarantee you that that business plan has something like “Stage 5 : Fuck ’em up the arse! Take ’em for everything we can and more! Set fire to their vessel! Shiver me timbers! Arrrrr”.
With big money businesses building loyalty, it often feels like cooking a relationship with a sociopath. “Hi, I’m your shiny lovely new life partner. You can depend on me. I’m gonna keep telling you I love you and asking you to say if you love me too. Even if you’re not sure, I am. Oh you love me? Great. Why not change your habits completely! Tell your friends how great I am. Start to think I’ll always be like this. Isn’t this wonderful? Rely on me. You think it’s wonderful? I love you forever. You love me forever? Yay! *SWITCH* take take take take take take take take take take take take take take take Hey baby you love me remember take take take EAT THE REMAINS” I’m watching you, Lime. But right now I … I like you? Um… Eek
400 minutes to be used in 30 days, for £36.99. It’s competitive. It isn’t too much, it isn’t too little. When I’m back I’ll probably buy it for August.
But that price says it is 70% off so that’s what they’ll gradually add, and more. The base price if you use one of these things without prepaying? It’s already absurd. Never do it. Always prepay, you can do it by you bike. But… there’s the part of the game we haven’t seen yet, when people get used to using them enough that they can fuck us. I hope we never get there. If they can sustain business around here, they have opened summer London up in a way I have never seen before. Bikes you don’t have to lock that are all over the place and power themselves. But I fear that this is the nice stage. They’ll have shareholders and this is late stage capitalism. At some point they will have to go nuclear, win or lose.
I moved one out of a parking space the other day and it went red and shouted at me. They often make everyone park in one place and make a zone no go if there’s a march or something, to stop people having them on the march as it might be bad optics. They sometimes make you go miles to park. When the power assist is gone they absolutely suck. Lime can’t have it be a good bike when the chances of it getting dropped or kicked over or thrown in the river are so high. I often see them with missing pedals etc, still available for hire.
But… this might be the summer of the electric bike in London, before stage 5 just makes them another unpleasant part of the landscape.
It’ll take a while perhaps for Stage 5, cos these bikes are still NEW. On bike lanes, the crowd of Malcolms all have things to say about us as we ride unhelmeted past their lycra-clad bony angry chins. The average vocal ability of a lycra-lout is pretty low thankfully, as they all have vocal tension in the throat, so you can’t really hear what they’re droning at you as you pass, but you know it’s negative cos you’re on a new thing and they are a cyclist in lycra. Plus you probably just logically ran a light where you disrupted literally nobody and they had stopped.
It’s not just the lycra-louts hating them though. “This shouldn’t be near our pavement,” the territorial lot who also hate new things, they are gonna be trying to campaign to have them stopped. “We didn’t have these in the nineties on our pavements.” It’ll lead to the company having more expenses which of course they will pass to the customers in charges. This city is a melting pot. It is full of crazies. And I love it as it changes, and right now this new thing is a good thing. And I got to my van hire quicker than any other way would have been possible, for £3.99. I’ve got a minute left.
Hey ho.